11.03.2013

HANSA at the ISH: Design. Pleasure. Conscience.

Brand values of HANSA reflect at the ISH in Frankfurtcontemporary and sustainable product and corporate strategy

The new designer fitting HANSALOFT, the new X/O design philosophy, the new ranges in the care sector, the new variety of product options for kitchen fittings, optimum water quality thanks to HANSAPROTEC: With a “firework show” of innovations, HANSA is presenting its products and services at this year’s ISH in Frankfurt. At the world’s leading fair for plumbing, heating and air-conditioning, HANSA is focusing its innovations and product presentation on three basic values: design, pleasure, conscience. The brand value “design” stands for high-quality design across all ranges. “Pleasure” underlines HANSA’s mission to provide carefree pleasure in users’ interaction with water and via its brand value “conscience” the company describes its solutions testifying to its responsibility vis-à-vis the environment and society.

“Design, pleasure and conscience are the three core values characterising our entire presence at the ISH”, said Sonja Besler, Head of Marketing at HANSA. “As such, we succeed in highlighting the concrete and differentiated additional values our innovations bring for the user.”

Representative of the brand message “design” are the new architecture-oriented product lines in the segments HANSA|LIVING and HANSA|HOME, notably the designer fitting HANSALOFT and the new X/O design philosophy underpinning the bathroom ranges in the HANSA|LIVING segment. In this way, even more options are available to house and apartment owners as well as to planners and architects for individual bathroom design. 
 

With its brand value “pleasure”, HANSA is underlining its mission for carefree interaction with the element water. At the ISH, HANSA is providing proof of its commitment here via its HANSAPROTEC range, a new portfolio of kitchen fittings that are characterised by particularly high-quality and durable materials thereby eliminating the risk of contaminating drinking water. For all parts carrying water, exclusive use is made of the brass alloy MS 63, which is especially resistant to dezincification and is resistant to corrosion. Moreover, all brass parts in the new kitchen range with contact to drinking water have a lead content of less than 0.3 percent and are not coated with nickel. This also applies to the new HANSAMEDIPRO range for the care segment. In this way, the bathroom and kitchen fittings from HANSA help preserve the quality of drinking water while at the same time preventing the development of pollutants.

The HANSAMEDIPRO range and the HANSAMEDIJET FLEX symbolise a further mission value on display at the fair: conscience. HANSA focuses its product developments on users and their expectations while at the same time orienting its actions on the environment and society too. The two new products for the care sector compensate various functional limitations of people with handicaps, but without stigmatising – whereby the focus is on the individual needs of users concerned.