21.03.2017

HANSA presents its expertise in the shower segment

New shower lines

Stuttgart/Frankfurt am Main – Strong products are the result of strong partnerships. This has been proven by HANSA with its new shower lines which have been continually developed and produced in-house within the Oras Group. They are perfectly tailored to current customer needs. After all, as the No. 1 Partner to the Trade, HANSA knows exactly what solutions are required in the market.

Thanks to its affiliation with the Oras Group, HANSA has new, wide-ranging showing expertise. This expertise must be understood in a holistic manner – it starts off with design, passes through engineering, and ends with production and logistics.
The product portfolio includes both shower fittings and systems as well as various hand showers and shower thermostats. HANSABASICJET and HANSACLASSICJET or the HANSAMICRA shower thermostat are just a few examples. 
All solutions in the top-quality shower segment pick up on the system concept. They are manufactured in Europe without exception and stand for quality, reliability as well as pure showering pleasure.

The orientation towards the needs of the users is always foregrounded in the development stage. The new shower products respond to the current health and wellness trend, for example, by offering various modes of experience which provide optimum solutions for a wide variety of different situations for each and every user. They combine the therapeutic effects of water with care-free showering pleasure and pure relaxation.

The attention-grabbing, multi-media “Inspire Yourself” campaign is currently running in an effort to ensure that end users can also be inspired by the comprehensive HANSA shower expertise portfolio and by the enjoyment and pleasure that water can provide. The campaign appeals to showering fans all over Europe.
The goal of the campaign is two-fold: to strengthen the profile of the HANSA brand in the shower segment, on the one hand, and to increase the demand for HANSA shower solutions, on the other hand. The campaign is being supported by attractive PoS measures, information leaflets and advertising materials.

“Inspire Yourself” not only offers added value to end customers; the specialized trade and specialist sanitary wholesalers can also benefit from the campaign – for example, it provides the perfect starting point for consultations and sales pitches. It can also be optimally utilized to equip a store or a showroom with a product which has major public appeal.